EE, the merged brand representing UK mobile operators T-Mobile and Orange, invited 15,000 staff to its annual employee event to experience the new brand. To usher in a new era, CEO Olaf Swantee appeared as a Musion holographic projection to share the company's focus on being "playful, purposeful and fun."

As the first UK network to rollout 4G, EE showed it was equally forward thinking by choosing a communications platform like Musion3D.

To coincide with the record-breaking Christian Louboutin retrospective at London’s Design Museum, Martini co-launched its public initiative to find the new Face of Martini. A lavish outdoor marquee by Tower Bridge was inhabited by virtual dancing Martini models and giant 3D Martini Royale glass.

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London’s Design Museum showcased French designer Christian Louboutin with a special centrepiece – a holographic performance from Louboutin’s muse, Dita Von Teese. Morphing from giant stiletto to elegant dancer, Teese helped bring in 38,000 visitors over ten weeks, a museum attendance record.

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The Innovation Awards 2012 gave 500 brands a night to remember with an incredible one-time-only performance of holographic break-dancers. The most innovative companies in digital marketing and e-commerce left amazed following Musion3D entertainment.

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Trafalgar was huge. Luxury menswear brand Dunhill held the fashion show to end all shows. In front of a 1,000 strong audience, 64 models stood on a virtual Trafalgar Square as the holographic seasons changed behind them. Supported by Oscar winning composers, the sheer scale of the show was incredible.

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The luxury Italian fashion house opened its flagship Hong Kong store with a digital extravaganza led by Musion3D. As holographic travel came alive with the brand’s latest collection, attendees left the event astounded at what they saw; ready to share the company with the world.

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Musion TelePresence marked another world first with Polycom’s HDX video codec. A live meeting was transmitted holographically via a 10MB network connection using only a 4MB signal. It brought together participants from across London and demonstrated the vast potential that Musion TelePresence offers businesses.

Our digital resurrection of Tupac sent Musion stratospheric. Thousands of press articles, hundreds of millions of Google results and countless YouTube views later, the Tupac hologram proved utterly game changing and year-defining.

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A six minute holographic gaming experience helped teach the public about GE’s new GEnxTM jet engine. Players could virtually construct, examine and explore over 200 engine parts with simple arm movements. The virtual engine could be rotated 360 degrees in a massive 32’ x 30’ installation.

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BBC1 commissioned a TV jubilee special of National Treasures which included holographic projections of Her Majesty in outfits from her 60 years on the throne. HRH The Queen appeared on-stage alongside her designer Stewart Parvin and show presenter, the 60s fashion icon, Twiggy.

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NRJ, the French GRAMMYs, stunned audiences when it shared world’s most popular music acts. Six million viewers in France alone watched Fergie and Taboo dance holographically alongside will.i.am and Apl.De.Ap before crumbling into blocks. Social media overload and album sales quickly followed.

When four identical avatars performed alongside the real Pixie Lott, sales of her new single soared. It reached number one on iTunes within 30 minutes and entered the UK charts at the top spot within seven days. Six million people caught the IVCA LiveCom award winning performance on TV while the studio audience shared their enthusiasm over social media with those at home.

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Global superstar Mariah Carey concocted a plan to share some Christmas joy with her European fans. There were five simultaneous performances in Germany, Croatia, Macedonia, Montenegro and Poland; an event viewed by millions across the world and one that gave attendees a present they’d never forget.

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Manchester Airport demonstrated the cost effectiveness of Musion EyeSay when the digital silhouettes were installed to instruct passengers at Terminal 1 about security safety procedures. It allowed the airport to present repetitive information in an engaging format while relocating staff to more important customer service positions in the airport.

Supremely artistic, Eckert’s holographic fashion show is one of the most impressive Musion3D presentations to date. The amalgamation of amazing 3D effects, beautiful outfits, holographic choreography and music is completely unique, proven by its popularity on YouTube.

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Musion 3D and real models were mixed together for the British powerhouse’s holographic fashion show in Shanghai, China. The event positioned Burberry as a truly leading brand which was bucking the trend of the recession and for consumers, entertained hundreds of thousands of people on YouTube.

To celebrate the Winter Olympics, a holographic Musion TelePresence channel was set up between Russia and Canada. It was the world’s first teleconference between the two countries and let Dmitry Kozak, Deputy Prime Minister communicate with Igor Levitin, Russian Minister of Transport holographically in real time

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The second largest airline in Russia celebrated its 20th Anniversary in style with a holographic retrospective of the company’s success. Shown to a huge V.I.P. audience, a gigantic 3D hologram of a Boeing appeared alongside video footage to give an exciting, enthralling overview of the company.

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Birmingham’s premier shopping centre was packed to the seams when 3 holographic models showcased the latest fashion trends alongside real counterparts. The Bullring showed how retail centres can generate large amounts of revenue with exciting, unconventional events like holographic shows and catwalks.

DJs are masters of showmanship and Eric Prydz sent crowds at his mega-tour, EPIC, into raptures when he came on stage alongside incredible holographic effects and music. His use of Musion3D meant the show lived up to its name to give fans an epic night they’d never forget.

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Showing what beatboxing and holographic visualisation can achieve, Neurosonics created an interactive drum kit using samples from UK star Beardyman. Bringing traditional DJ scratching together with drumming, the unique performance has, to date, had over 80,000 views on YouTube.

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CEO Ben Noteboom appeared to 28,000 staff in 44 countries for the company’s 50th anniversary. His pre-recorded speech in four languages was supported by leading virtual DJs and musical artists. The holographic spectacular was covered in the Financial Times and Randstad chose to sponsor the Musion Academy in 2010, demonstrating its corporate social responsibility.

Yota’s staging of Swan Lake saw a holographic dancer appear out of thin air, perform and then change into a giant swan on stage in real-time. Celebrity audiences thought they had seen everything till they saw the performance; a beautiful, intimate show with an everlasting impression.

The 8 Rocks charity gala event included one-time-only holographic performances from the biggest names in British music. At the iconic venue, Battersea Evolution, both JLS and Alexandra Burke took centre stage to support organisations, The Dallaglio Foundation and Cancer Research UK.

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Holographic backgrounds floated alongside real dancers and actors before a virtual Formula 1 car appeared on stage, ready to drive through amazingly realistic backgrounds at speed. F1 cemented its style, power and incredibility with Musion3D.

For its launch, Fiat showcased a spectacular 3D virtual car which could be customised in real time. Surrounded by the height of Italian fashion, Fiat created a glimpse of the future of automobile salesmanship which left visitors wanting to find out more about the car and where they could buy it.

MAMAs winner New Opera Hero is known for redefining the term band. NOH fuses modern music, technology and holographic stage effects to give the audience a musical experience no other band can replicate. Its innovation demonstrates just what is possible musically with Musion3D.

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At Westfield London, shoppers were asked to power an interactive show by movement. The dance floor collected their energy and once it hit 100%, live dancing Musion3D projections appeared. As a muscle and back pain reliever, Volterol helped highlight its product’s USPs in an active, memorable engaging way which at the same time, raised general brand awareness.

Iconic pop group ABBA returned to the stage as 3D cartoon holograms which could be joined on stage by visitors. Magnus Danielsson, Touring Exhibitions’ President, said, “We wanted to develop the exhibition market [and this] adds tremendous entertainment value.” He was right when the world’s media covered the event and fans flocked to the exhibition.

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Samsung livened up the launch of its latest products with an incredible show which included immersive holographic backgrounds, performers and giant virtual phones hovering on stage. The launch became an instant classic thanks to the merging of real and virtual visualisation.

Thousands were wowed by the world’s first virtual tour. Tokio Hotel appeared across seven countries holographically in Europe. The event coincided with the launch of Musion’s flame retardant foil for unrivalled event safety and Tokio Hotel is still used as a textbook example for how successful a holographic tour can be.

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Musion’s love affair with fashion began well before the 25th Anniversary celebrations, but it was this event with Swarovski and the holographic chandeliers created by Michael Anastassiades which showed how perfect Musion and fashion are for each other. Pure opulence and glamour.

For Telstra’s launch of Musion TelePresence, it put on a spectacle of lasers, live music, acrobatic BMX riders, daredevil motorcyclists and Musion 3D holograms. There was also a holographic projection of the famous Australian comedian, Rove McManus, who gave an intimate, side-splitting performance.

X-Japan, one of Japan’s leading rock bands, was sent into a 10 year hiatus when guitarist Hide died in 1998. However at the Tokyo Dome, they made a spectacular comeback with Musion3D, bringing Hide back to life in holographic form to perform one last time with the band, a real treat for long-term fans.

With so many gold medals, there’s not much else for Michael Phelps to accomplish. Teaming up with Speedo to launch its Speed LZR Racer to the world, he appeared in London, New York, Sydney and Tokyo all on the same day. Sharing his physical impressiveness with so many let Phelps make history one more time.

David Thodey, Telstra Enterprise & Government, said, "We've seen this sort of thing in futuristic sci-fi movies, but the reality is that it can be done here and now as we have just demonstrated." He was right when CTO Dr Hugh Bradlow appeared holographically to interact live with the audience on demand in a real Australian first.

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Ronald Marien, Marketing Communications Manager, shared, “We wanted customers to give a testimonial at our booth, but since Drupa is a 14 day tradeshow, we needed a presentation technique as close as possible to reality that would allow this. Attendees couldn’t believe the images were pre-recorded.”

Automotive expert Toyota brought its latest car directly to the public at Bluewater Shopping Centre with the most impressive form of digital signage ever seen. As the car morphed into different shapes, consumers were totally entranced with what they were seeing. There was one thing guaranteed – people knew the Toyota Auris was here.

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UK mega-band Girls Aloud was shrunk for a four week holographic shop window display. This gave brand Sunsilk a viral marketing hit before viral even existed. It helped increase sales of the band’s single as well as sales of Sunsilk’s products at Superdrug.

The Geneva Motorshow gave a holographic peek into the future of the motor industry with Ford’s latest Mondeo. A holographic presenter, full size virtual car and real video content were merged to give the audience an overview of how technologically advanced the latest automobile was.

Sven Kluge proclaimed, “The best technology ever used.” Everyone visiting Bauma 2007, the world’s largest construction trade show, agreed as they left the company’s open plan holographic stand. It also coped perfectly with the large amount of ambient light, a challenge which regularly causes issues for rival solutions.

The former US Vice President summarised the magic of Musion3D perfectly, “What an amazing world we live in – I love that I can stand here in Tokyo and speak to you in holographic form. It’s astounding in just these recent few decades we have invented technologies that enable us to connect and instantly communicate our ideas and intentions with people on the other side of the globe.

To kick off Adidas’ £100 million London Olympics sponsorship deal, Ambassador David Beckham appeared as a hologram with the future heroes of 2012. Four years on, Beckham’s virtual appearance is still recognised as an amazing event and achievement.

Cisco CEO John Chambers appeared live in India alongside SVP, Martin De Beer, and Chuck Stucki, General Manager of TelePresence, both of whom appeared from other locations in the world. Cisco’s faith in the technology shows the amazing potential of Musion TelePresence, cemented by the support from the leading communications company.

Musion’s first major escapade into fashion came with American mega-retail organisation, Target. The unique selling point? It was a fashion show all about the clothes and accessories – no models, no runway and easily accessible to all fans of fashion. It showed an alternative to Dunhill [link] or Christian Louboutin [link] and how creativity is all you need for Musion3D.

The iconic Grammys performance was the Tupac hologram of the 2000s and helped announce Musion3D was here. Almost a decade later, people are still talking about the show – a clear return on investment if there ever was one.

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Before GE went interactive with its holographic jet engine [link to Throttle Up page], it sowed the seeds in 2006 with a huge virtual engine reproduction. Explaining how the engine worked, it proved more effective and engaging than having the real thing on-stage.

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Sir Richard Branson once again demonstrated his ability to think differently. Before the world knew about holographic projection, Branson already sensed the future and used Musion to launch Virgin Digital in London. He shared, “Having a virtual self has been amazing and has certainly made diary arrangements easier to plan. Seeing as Virgin is going digital, I thought it highly appropriate to do the same.

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The first time the public ever saw the Land Rover Discovery 3 was holographically. As the vehicle materialised out of thin air, visitors were stunned. For 45 consecutive days, dealers were flown in from across the world to see the impressive new automobile using a medium which guaranteed they’d never forget the car.