Alongside Indian licensee NChant 3, Musion was awarded a Guinness World Record for 53 simultaneous broadcasts of a Pepper’s Ghost Illusion. The subject was Narendra Modi, whose 55 minute speech was broadcast on a scale Musion had never seen before. Crowds of 10,000 – 30,000 attended each site to listen to Modi speak.
The difficulties of the region were overcome by satellite communication and mobile Musion TelePresence truck development, which helped Modi broadcast in total over a two month period, 106 different holographic speeches.
In the run up to Christmas, luxury department store Selfridges created a futuristic retail experience using Musion EyeCandy Lite™ and EyeSay to launch will.i.am’s new social camera range, .iam+. In both Manchester and London, special holographic booths were constructed to capture shoppers’ attention and surrounding those were the most realistic digital mannequins ever created of a celebrity.
Finally, an interactive through-glass Twitter experience occupied Selfridges London’s window display to keep passers-by engaged.
EE, the merged brand representing UK mobile operators T-Mobile and Orange, invited 15,000 staff to its annual employee event to experience the new brand. To usher in a new era, CEO Olaf Swantee appeared as a Musion holographic projection to share the company's focus on being "playful, purposeful and fun."
As the first UK network to rollout 4G, EE showed it was equally forward thinking by choosing a communications platform like Musion3D.
Belgium’s mobile provider, BASE, changed the urban landscape with Musion3D. Over 100 members of the public were given the chance to appear on stage as giant holographic versions of themselves. At over 6 metres tall, the event helped BASE launch its new tariff in a way that kept the audience both in person and online virally, captive.PLAY VIDEO
AVConcepts’ digital resurrection of Tupac sent Musion stratospheric. Thousands of press articles, hundreds of millions of Google results and countless YouTube views later, the Tupac hologram proved utterly game changing and year-defining.PLAY VIDEO