| David Beckham appeared on stage
at the Adidas Press Launch for the London Olympics 2012 in the form
of a hologram, as Adidas unveiled its £100 million sponsorship
deal with London 2012, the biggest so far for the Olympic Games
organiser. Musion® technology allowed the superstar to appear
alongside other sporting heroes such as Daley Thompson who were
actually live on stage at the event.
Dimensional Studios and Musion® were commissioned
by Agency MEI:PW for the Adidas Press Launch.
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See what the papers
say:
The Times:
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here for the article
The Daily Mail:
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