| The headline feature at the new
Toyota Auris Bluewater concept store was the Musion® high definition
projection system which showcased a spectacular giant free form
3D Auris movie. The content was created especially for the Bluewater
store and was shown in its own large screen theatre. Musion®
worked closely with screen production specialists Square Zero to
create a moving embodiment of the line "created around you".
The film, a mixture of live action and CGI,
featured an organic shape formed by liquid mercury growing around
various elements of the new car.
This neatly transformed into a mercury wireframe tracing a line
around a seated driver. Panels assemble to form a full size Auris
in front of the audience. From there the audience was taken a journey
through the interior and end on a specific feature of the optitron
dials. |
