| Companies who exhibit at trade
shows are there to make an impression. These events are about capturing
the limelight, ‘stealing the show’, and instilling staff
with confidence, pride and enthusiasm for their work. The proximity
of competition means punters are quick to draw comparisons between
trade show stands, the products on display and the personnel of
every company they visit, and there is a great need to create a
lasting impression amongst the visitors attending.
Nothing creates more of a show than the Eyeliner™
System.
During 2007, Musion® Eyeliner™ made
its mark at trade shows for 3 diverse brands:-
Ford Automotive – Geneva Motor Show
GE Aircraft – Paris and Dubai Air Shows
Caterpillar Engineering – Bauma Expo
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Each stand design was entirely
different:-
Caterpillar opted to have a display totally
open to the visitor aisles.
General Electric chose a semi-enclosed tunnel display – open
both entrance and exit.
Ford’s Musion® display was erected in a purpose built
theatre with timed viewings in different languages.
AGFA GRAPHICS
OLYMPIC
BID MARQUEE
GE
FARNBOROUGH 2006
FORD
GENEVA
CATERPILLAR
- BAUMA 2007
AUTO TRADER 2008
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