| Retail digital signage continues
to grow at a tremendous pace as more and more vendors move their
marketing money away from the generic blanket marketing coverage
of TV and newspapers, and towards tailored, often interactive programmes
targeted at specific demographic groups.
Now Musion® brings the thrills of its astonishing
video effects to the retail arena, providing the biggest customer
draws in the world of video today. How? Tried and tested marketing
formulas such as celebrity brand endorsement, including:
Sir Richard Brandson – Launching Virgin
Digital (Virgin MegaStore, Oxford Street, London)
Girls Aloud – Sunsilk Hair Care - Unilever – (Superdrug
Store, London)
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Musion® Eyeliner™ Systems
add more through another growing trend of cross fertilization of
products sold in retail units entirely different to their core sites,
but nevertheless aimed at the core customer groups. Examples include:-
Toyota - Pre-launch of the Toyota Auris
Hatchback (Bluewater Shopping Centre, London)
Fiat – Pre-Launch of the Fiat 500 in Immobili (Designer Furniture
Store in Milan)
VIRGIN
DIGITAL
 COIMBRA
(ASES NE MANGA)
TOYOTA
- BLUEWATER
GIRLS
ALOUD
FIAT
500 - ITALY
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